Κύριος συγγραφέας:	Grant, Robert M.
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Oxford : Blackwell, 2002
Έκδοση:	4th ed.
Θέματα:	Strategic planning Planning Business Management Corporations Profit Environment Industry Demand Competition Market Game theory Management techniques Costs Life cycle Technology Innovations Transnational corporations Globalization