Κύριος συγγραφέας:	Eckles, Robert W.
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Englewood Cliffs : Prentice-Hall, 1990
Θέματα:	Business management Marketing Decision making Consumer behaviour Market studies Demand analysis Sales Strategic planning Production control Pricing Distribution Advertising Public relations Business services