Peppers, D., & Rogers, M. (2002). The one to one manager: Real-world lessons in customer relationship management. New York, NY: Doubleday.
Παραπομπή Chicago StylePeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. New York, NY: Doubleday, 2002.
Παραπομπή MLAPeppers, Don, and Martha Rogers. The One to One Manager: Real-world Lessons in Customer Relationship Management. New York, NY: Doubleday, 2002.
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