Shimp, T. (2000). Advertising promotion: Supplemental aspects of integrated marketing communications (5th ed.). Philadelphia: The Dryden Press.
Παραπομπή Chicago StyleShimp, Terence. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Philadelphia: The Dryden Press, 2000.
Παραπομπή MLAShimp, Terence. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Philadelphia: The Dryden Press, 2000.
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