Παραπομπή APA

Enis, B. M., Cox, K. K., & Mokwa, M. P. (1991). Marketing classics: A selection of influencial articles (8th ed.). Upper Saddle River, N.J.: Prentice Hall.

Παραπομπή Chicago Style

Enis, Ben M., Keith K. Cox, and Michael P. Mokwa. Marketing Classics: A Selection of Influencial Articles. 8th ed. Upper Saddle River, N.J.: Prentice Hall, 1991.

Παραπομπή MLA

Enis, Ben M., Keith K. Cox, and Michael P. Mokwa. Marketing Classics: A Selection of Influencial Articles. 8th ed. Upper Saddle River, N.J.: Prentice Hall, 1991.

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