Piercy, N. (1997). Market-led strategic change: Transforming the process of going to market (2nd ed.). Oxford: Butterworth-Heinemann.
Παραπομπή Chicago StylePiercy, Nigel. Market-led Strategic Change: Transforming the Process of Going to Market. 2nd ed. Oxford: Butterworth-Heinemann, 1997.
Παραπομπή MLAPiercy, Nigel. Market-led Strategic Change: Transforming the Process of Going to Market. 2nd ed. Oxford: Butterworth-Heinemann, 1997.
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