Kinnear, T. C., Taylor, J. R., Taylor, J. R., & Taylor, J. R. (1996). Marketing research: An applied approach (5th ed.). New York: McGraw-Hill.
Παραπομπή Chicago StyleKinnear, Thomas C., James Ronald Taylor, James R. Taylor, and James R. Taylor. Marketing Research: An Applied Approach. 5th ed. New York: McGraw-Hill, 1996.
Παραπομπή MLAKinnear, Thomas C., James Ronald Taylor, James R. Taylor, and James R. Taylor. Marketing Research: An Applied Approach. 5th ed. New York: McGraw-Hill, 1996.
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