Aaker, D. A., & Myers, J. G. (1987). Advertising management (3rd ed.). London: Prentice-Hall International.
Παραπομπή Chicago StyleAaker, David A., and John G. Myers. Advertising Management. 3rd ed. London: Prentice-Hall International, 1987.
Παραπομπή MLAAaker, David A., and John G. Myers. Advertising Management. 3rd ed. London: Prentice-Hall International, 1987.
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