Wells, W., Burnett, J., & Moriarty, S. (1989). Advertising: Principles and practice. London: Prentice-Hall International.
Παραπομπή Chicago StyleWells, William, John Burnett, and Sandra Moriarty. Advertising: Principles and Practice. London: Prentice-Hall International, 1989.
Παραπομπή MLAWells, William, John Burnett, and Sandra Moriarty. Advertising: Principles and Practice. London: Prentice-Hall International, 1989.
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