Παραπομπή APA

Kerin, R. A., & Peterson, R. A. 1. (1998). Strategic marketing problems: Cases and comments (8th ed.). Upper Saddle River, NJ.: Prenice-Hall International.

Παραπομπή Chicago Style

Kerin, Roger A., and Robert A. 1944- Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. Upper Saddle River, NJ.: Prenice-Hall International, 1998.

Παραπομπή MLA

Kerin, Roger A., and Robert A. 1944- Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. Upper Saddle River, NJ.: Prenice-Hall International, 1998.

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