Wilson, R. M. S., Gilligan, C., & Pearson, D. J. (1992). Strategic marketing management: : planning, implementation and control. Oxford: Butterworth-Heinemann.
Παραπομπή Chicago StyleWilson, Richard Malcolm Sano, Colin Gilligan, and David J. Pearson. Strategic Marketing Management: : Planning, Implementation and Control. Oxford: Butterworth-Heinemann, 1992.
Παραπομπή MLAWilson, Richard Malcolm Sano, Colin Gilligan, and David J. Pearson. Strategic Marketing Management: : Planning, Implementation and Control. Oxford: Butterworth-Heinemann, 1992.
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