Wilson, R. M. S., Gilligan, C., & Gilligan, C. (1997). Strategic marketing management: Planning, implementation, and control (2nd ed.). Oxford, England: Butterworth-Heinemann.
Παραπομπή Chicago StyleWilson, R. M. S., Colin Gilligan, and Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford, England: Butterworth-Heinemann, 1997.
Παραπομπή MLAWilson, R. M. S., Colin Gilligan, and Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford, England: Butterworth-Heinemann, 1997.
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